There’s a growing number of people looking to get some worthwhile publicity and attention to their blog. You should be able to promote blogs of all types with this list. The best blog promotion strategies are those that make sense. Make sure there’s a connection and fit with your target audience.
Also, most of these are free and “simply” require a time commitment. To be fair, true blog promotion is a time consuming task left to people who are really serious about getting the job done.
- Use an RSS feed
- Submit to RSS directories
- Comment on other people’s blogs
- Reply to comments on your blog to generate buzz and get people more interested
- Use pay per click (PPC) services and bid on relevant keywords
- Use search engine optimized blog URLs/permalinks (use words rather than numbers)
- Perform a keyword analysis to see what keywords should be in your titles and URLs
- Add your blog address to your SMS signature on your mobile device
- Engage in Social Bookmarking (use sites like Delicious, Digg, ReddIt, StumbleUpon, etc)
- Add your blog address to your email signature
- Write blog posts that answer questions on popular websites (like Yahoo Answers) and link back to your post
- Write a research-based blog post and refer to it in a Wikipedia article
- Share your white papers, PDF outlines and other documents on Scribd (don’t forget to brand your blog on the docs!)
- Share your PowerPoint presentations on Slideshare
- Create podcasts to go along with your blog
- Submit to blog directories
- Use your blog name as a username when you sign up for community websites
- Publish articles on websites that allow you to have a user profile with a link to your blog
- Sponsor an Internet cafe and make the default homepage on each computer your blog
- Word of mouth: Just tell people!
- Join a blog carnival where many blog posts with the same topic are brought together and published on a pre-arranged date
- Participate in a Synchronized Blog (synchroblog) where multiple bloggers discuss a topic on the same day and link to each other
- Optimize your LinkedIn profile and link to your blog
- Get active on Twitter
- Create a MySpace page
- Create “how-to,” “best of,” or “viral content” videos, publish them on YouTube with blog branding and a link back to your site
- Write a “how-to” post for something technical
- Submit an article to an article directory (like EzineArticles) and don’t forget to add your blog address to your signature or author byline
- Write an e-book and give it away on your blog
- Learn the art of writing better blog headlines (try copyblogger)
- Write a guest post for someone else’s blog
- Pay bloggers to write about your blog
- Pay online magazines for publicity via advertorials
- Blog about an up-and-coming topic
- Publish photos on a topic of interest
- Trade links with fellow bloggers
- Distribute useful software for free (legally!)
- Review your blog’s web analytics and adjust accordingly
- Create add-ons to popular software products (such as Facebook widgets, WordPress plugins, etc, so people talk about you and your blog, and make sure you have links to your blog in the application that you create)
- Ask someone to review your products or services and link to your blog in the process
- Post intelligent statements, tips and advice on thematically-related forums and make sure you have a link to your blog in the signature
- Do something Golden Palace would do
- Re-design your blog to make it an attention-grabber
- Try posting to user groups (like Yahoo Groups and Google Groups)
- Show off your expertise by way of intelligent posts
- Create useful diagrams and give them away on your blog (make sure you’ve branded your blog name on it)
- Link to your blog from your other websites (company website, etc)
- Post headlines of your most recent blog posts on your company website (they’ll act like teasers and bring people in)
- Place an ad in a local newspaper (online and offline)
- Buy an advertising spot in a company’s newsletter (be sure to stay on topic)
- Create skins/themes/templates for blogs, directory scripts, OS Commerce, etc, and add your blog URL
- Print your blog name on promotional products (like t-shirts, baseball hats, etc) and give them away at an event
- Print business cards exclusively for your blog and give them out like mad
- Sponsor an event
- Cover an event
- Run a contest
- Run a charity event
- Offer an award
- Apply for awards (like WeblogAwards, WebAward, Golden Web Awards, etc)
- Write a book review
- Write a website review
- Write a definitive summary and review of a topic (like your industry)
- Write a predictions post
- Write long, well thought-out blog posts
- Write in-depth about a topic you’re passionate about
- Write a proactive blog post
- Write a reactive blog post
- Attend local blogger meetings and conferences
- Run a controversial poll (and then email the results to an influential blogger or a journalist)
- Sponsor an Interview on someone else’s blog
- Buy ad space on an olympic athlete’s uniform or vehicle
- Sponsor a local sports team
- Conduct a study on a hot topic and publish the results
- Just write about a hot topic of which there is little information available online
- Write a link baiting article
- Write about a controversial topic that’s sure to enrage people
- Interview someone (they’ll thank you in kind on their blog)
- Issue a press release about something being featured on your blog
- Write a review on a product or service that’s in high demand
- Turn your “no follow” blog into a “do follow” blog (and announce it on the site)
- Add a quick message in your voicemail (like “by the way, check out my blog…”)
- Do you sell something? Run an e-commerce store? Make a giant sticker and put it on all packages you send out
- Create a pamphlet about your blog’s topic and distribute it in relevant places
- Wear your blog address on your jacket
- Paint your blog address on your car door (tacky but possibly effective…)
- Call friends, family, and clients to announce your blog
- Email friends, family and clients to announce your blog
- Put your blog address on invoices
- Print your blog address on letterheads
- Print your blog address on holiday cards
- Print your blog address on match books and leave them somewhere relevant
- Announce your blog address at company meetings
- Announce your blog address at parties
- Announce your blog address at chamber of commerce and networking group meetings
- Advertise your blog on the radio and TV
- Send thank you cards with your blog address
- Place your blog address on your license plate holder (it’s easy and cheap with CafePress)
- Get a tradeshow booth to advertise your blog
- Check your blog for errors (factual mistakes, typos, etc)
- Write a “101 Blank” list
- Find the time to implement the top 100 points of this list
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