This is a video from my talk at WordCamp Montreal in 2013. It’s 80 minutes long. The main focus of the talk is how to use SEO and content marketing to increase visibility and exposure, boost SEO and rankings, enhance personal branding, and so on. Here are the presentation slides that accompany this video and appear…
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One of the biggest mistakes most companies make when it comes to marketing is that they fail to clearly identify their target market demographic for specific products and services. I’ve come to realize that most companies really don’t think about their customers. They just want to sell products with no real thought put into it. Visit…
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PodCamp Toronto, Inbound Marketing Discussion Panel, CIMA, Saturday, February 22, 2014, Ryerson University. Video was recorded by Toronto videographer Peter Mykusz and published on Vimeo. At PodCamp Toronto 2014, I took part in the Canadian Internet Marketing Association (CIMA) Inbound Marketing Discussion Panel. The objective was for the panelists to field open air questions on personal branding, SEO social media networking,…
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If you’re in the Toronto business community, you should check out the 5th Search and Social Rank Symposium. Each of the first four events have been great evenings of food, information, networking and good times. The symposiums have become known for giving out a lot of useful info in a short period of time. Guests will…
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I had the pleasure of speaking at WordCamp Montreal this past weekend. I presented a unique talk on inbound marketing. (Actually I presented 3, since the other SEO speaker never showed and so I spontaneously gave his talk on the fly, and was then asked to be on a “How do I make money with WordPress”…
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Recently, I realized that there were few clear cut definitions of content marketing that I found suitable for the current state of Internet affairs, so-to-speak. Essentially, in content marketing, the content IS the ad. It’s not the content OF your ad. In content marketing, the content IS the ad. It’s not the content OF your…
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So here I am, publishing blog posts again after taking a year off from publishing on here. I’m starting up again with a post on taking a break and burnout. Like my fellow web and tech industry colleagues, I rarely perform manual labour. Due to that fact, it seems that many people think individuals in our line of…
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Special Report: SEO for 2012 is a guide to what’s going on in the SEO industry.
It’s FREE!
You will find info on:
A new reality is rapidly approaching where web design companies will have to adapt or die off as mobility becomes the leading way that consumers access the Internet. Any business that doesn’t have a mobile-friendly version of their website within the next few years may face the wrath of consumers. The list of considerations and best…
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In a recent post, I discussed how I don’t believe that blogging is dead but rather that it’s changing. As one part of the puzzle, perhaps it’s the type of blog that will help the concept of blogs survive which is the focus of this post. Categorizing Blogs There are several common ways to categorize blogs such as: Groups…
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