Inbound Marketing Discussion Panel [Video]

PodCamp Toronto, Inbound Marketing Discussion Panel, CIMA, Saturday, February 22, 2014, Ryerson University. Video was recorded by Toronto videographer Peter Mykusz and published on Vimeo.

At PodCamp Toronto 2014, I took part in the Canadian Internet Marketing Association (CIMA) Inbound Marketing Discussion Panel. The objective was for the panelists to field open air questions on personal branding, SEO social media networking, content marketing, business and entrepreneurship, startups, and related topics. Questions answered at CIMA discussion panels could be:

• Online marketing advice for startups, small businesses, and enterprise level companies.
• Tips on SEO, social media marketing, and other forms of inbound marketing.
• How to practice effective Internet marketing.
• Share your challenges and learn what you can do differently next time.

The event was a tremendous success!

If you’re into the above topics, watch the video! To get more active in your local online marketing community, consider joining CIMA. The video is about 55 minutes. The mix of panelists was great because it really brought a varied perspective to the discussion.

The Host

The event host was Rob Campbell (@roberrific), a search engine optimization professional and accomplished storyteller who specializes in making juicy incoming links to client websites.

The Panelists

Tara Hunt (@missrogue)
Tara was named as one of Fast Company’s Most Influential Women in Technology and as a Woman to Watch in Entrepreneur Magazine. Her book The Whuffie Factor has been published in 7 languages! She is frequently asked to speak at conferences and co-founded the international Coworking movement. She was also on Twitter before it had vowels (TWTTR).

Geoff Whitlock (@geoffness)
Geoff is the CEO of Surround, an integrated marketing company that specializes in communicating brand stories to Canadian consumers. He sold his former company Lifecapture Interactive to Venture Communications (which you’ve probably heard of being owned by Arlene Dickinson of Dragon’s Den fame). He has worked with clients such as Warner Music, Alliance Films, Virgin Mobile, Rexall Pharma Plus, Toyota, Husky and others.

Brian Rotsztein (@brianrotsztein)
I run this blog. ‘Nuff said!